Rackspace has announced its new corporate identity reflecting its shift into IT hosting. As more organisations transition from purchasing in-house computing assets to leveraging service providers, Rackspace now offers a suite of hosted IT services that are more reliable and provide better value, including virtualisation, hosted mail, custom application support, back-end IT and storage. The newly-launched name, Rackspace, drops the "Managed Hosting" terminology, signifying Rackspace's new breadth of hosted IT services supporting companies of all sizes.