An offshore data backup company is promoting its services to UK and US companies to store their data in Iceland. SecurStore, which hosts the Icelandic arm of Vodafone (Og Vodafone), is attempting to attract customers to a storage "safe-haven" for firms. The company is building its services on the back of storage software company Asigra's technology. The service is intended to allow companies to backup and retrieve data in near-real time speeds. It claims that Iceland's optical fibre network could be a cheap option for European businesses.