3PAR (NYSE: PAR), the leading global provider of utility storage, announced today that Mary Kay, one of the largest direct sellers of skin care and colour cosmetics, has reduced storage capacity and associated energy requirements by 50 percent by deploying highly virtualised 3PAR Utility Storage. With 3PAR, Mary Kay has reduced storage costs by 20 percent and achieved an administration time savings of 60 percent over legacy storage, which is not virtualised.