DATA CENTRE STRATEGIES MIDDLE EAST 2010
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PROGRAMME

2nd Data Centres Strategies Middle East 2010
Towards Enterprise Clouds? - Data Centre Services Change, User Requirements, and Sustainability

DAY 1
0900h
Official Opening
Guests and Delegates Welcome
Leadership and Competition: Managing Business and Customer Change
0915h
SESSION 1: EXECUTIVE LEADERSHIP ROUNDTABLE
Leadership and Competition: Managing Data Centre Business and Customer Change
Leaders of data centre provider businesses address key issues for future growth and development
Managing the changing data centre business environment
Emerging cloud and impact
Competing with Green
Regional and International competition
Return on Investment Outlook
Leadership Panel

1045h
Networking Break & Exhibition
The Context of Change: Key User Requirements
1115h
SESSION 2: GOVERNMENT AND THE PUBLIC SECTOR [Data Centre User Requirements]
Topics –
Consolidating data centres
Outsourcing data centres to third parties
Security requirements
Response to Cloud
Growth and outlook of third party outsourcing in the sector
Expert Panel
The coming Enterprise Cloud
1215h
SESSION 3: PRIVATE CLOUD AND THE IMPACT ON MANAGED SERVICES
The emergence of private cloud has profound implications for managed services in data centres and the services they offer. What makes private, public, hybrid clouds attractive (or not) to enterprise users?
  • Current thinking about cloud services by enterprise users
  • Impact of IaaS deployment on enterprise commercial / IT business models and operations
  • Market evolution for hosted services and cloud’s impact on enterprise managed services
1315h
Lunch
Market Change – Data Centres in the Middle East: a workable forward perspective
1415h
SESSION 4: STATE OF THE MARKET – REVIEW OF TRENDS AND FORECASTS FOR DATA CENTRES
IN THE MIDDLE EAST
Current trends in demand in data centre markets across Middle East
What has changed and how will this impact?
Where are the new markets?
Key dependencies
Growth Forecasts
Results of new research by BroadGroup presented by Steve Wallage, Managing Director, BroadGroup Consulting
The post-recession data centre opportunity? Financial services and third party outsourcing
1445h
SESSION 5: FINANCIAL SERVICE ORGANISATIONS AND OUTSOURCED SERVICES STRATEGIES [Data Centre User Requirements]
A user panel from the sector discussed the forward perspective of requirements for data centres following market turmoil over the past twelve months
To what extent has the criteria for selecting managed services changed one year on?
Has the sector focused shifted to consolidation and cost reduction? If so, how will this impact managed services
How have managed services portfolios adapted to new needs of financial services user organisations?
Facilitated User Panel discussion
Investing in Data Centres
1515h
SESSION 6: RAISING FINANCE, OPTIONS AND OPPORTUNITIES, ROI FOR DATA CENTRES
Panel discussion of the opportunities and challenges for investment in data centres and Comparative Analysis of IT Infrastructure outsourcing regionally and internationally
  • The Developer View: How developers approach investment costs in building Data Centres
  • Investor Perspective: Why has sentiment changed towards the sector?
  • Property View: Is the model changing for Data Centres? What are the constraints?
  • Market structure over the next year
Expert Panel Presentations
1545h
Networking Break & Exhibition
Data Centre Capacity Growth and Challenges
1615h
SESSION 7: DIGITAL MEDIA, VIDEO STORAGE AND CDN STRATEGIES
As user transactions grow exponentially, the need for viable metrics and rate of growth forecasts is increasing. The implications for storage and distribution and fibre connectivity represent key challenges. Expert presentations provide insight into planning and implementing best practice for data centres
The forward view for Data Centres
1715h
SESSION 8: VISIONARY KEYNOTE: TOWARDS AN ENTERPRISE CLOUD?

1745h
Networking at the Exhibition Floor
1800h
Gala Reception
1915h
1st DATA CENTRES MIDDLE EAST Awards Ceremony & Dinner



DAY 2
Power and Place
0900h
SESSION 9: THE ANSWER TO POWER?
Special Guest Keynote
Is power now more important than location?
0945h
SESSION 9 – REDUCING DATA CENTRE POWER COSTS
Power is the ultimate dollar guzzler.
What are the real practical opportunities to mitigate power consumption in the data centre?
Are there any Innovations in power technologies emerging that will truly support a reduction in power consumption
How will future power supply impact data centre design now?
Lead Presentations
1045h
Networking Break and Exhibition
1115h
SESSION 10: SUSTAINABILITY AND GREEN IN THE DATA CENTRE
Almost everyone agrees on the benefits of enhancing computing power while curtailing energy consumption. The greening of data centres represents a promising opportunity, but whose ever-increasing energy needs continue to result in higher operating costs.
How to achieve more stable energy consumption?
How will carbon emissions from data centres - projected to quadruple by 2020 – be curtailed?
How effective are Power Usage Effectiveness (PUE) and its inverse, Data centre Efficiency (DCE) as benchmarks and is there an alternative?
Lead Presentations and Expert Panel discussion
1215h
Guest Keynote
1245h
Lunch
Special Workshop I
Data Centre Security
Special Workshop II
Building and Architecting Data Centres
Special Workshop III
Data Centre Management
1400h
Data Centre Surgery - Secrets for a Long & Healthy Life
Considering issues of strategic importance when investing in a Data Centre can greatly improve the longevity of the building, staff welfare and return on investment. Operational efficiency is one of the challenges which can be transformed by the surrounding environment and applications employed to keep costs in check. Over time this will boost the Data Centre’s longevity, efficiency and overall health.

Andrew Harrison hosts The Surgery - An interactive session comprising presentations from key members of Arup’s engineering team and The Clinic - where the audience's data centre aches and pains can be discussed amongst peers and panel. Topics include local case studies, Tier classification, Virtual Reality and the Working Environment.

A unique opportunity to get your Data Centre back into shape.

The workshop is provided by global consulting firm ARUP
1600h
Close of Workshop
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