3PAR, a leading global provider of utility storage, has announced that it has joined the Storage Networking Industry Association (SNIA) Europe with the goal of helping to promote the understanding and adoption of networked storage technologies among organisations throughout EMEA. SNIA Europe is dedicated to high-level knowledge exchange, thought-leadership, and to promotion of the acceptance, deployment, and confidence in open storagerelated architectures, systems, services, and technologies across the IT and business community. Over the past three years, 3PAR has positioned itself an innovator of storage technologies in Europe. With environmentally-friendly technologies like thin provisioning, 3PAR has also secured customers throughout Europe, such as The Carphone Warehouse, the Sunlight Service Group, WPP Research International, Brevan Howard, the London branch of Intesa Sanpaolo, and NASK (the Polish national registry of Internet names in the com.pl domain). 3PAR today has a presence in the UK, Germany, Italy, Switzerland, Belgium, Netherlands, and Poland. 3PAR's SNIA Europe membership will allow the utility storage provider to further strengthen its relationship with customers and partners across the region. 3PAR has already participated in the SNIA Europe Academy is also a founding member of the new SNIA Green Storage Initiative, which is tasked with advancing energy efficiency and conservation in all networked storage technologies and minimising the environmental impact of data storage operations. For 3PAR, the idea of green storage is not new, being a pioneer of thin provisioning and thin copy technologies. The Company also has undertaken green initiatives, including its well received 'Carbon Neutral Program', which to date has seen 3PAR purchase enough carbon credits to offset five million pounds of CO2 emissions the equivalent of taking nearly 500 cars off the road for a year.