HP CEO Leo Apotheker has announced that the company is setting aside US$2 billion for customers to help buy its cloud systems. Irv Rothman, who heads HP Financial Services, a wholly owned subsidiary of the company, said it will use financial tools, such as sale and lease back, where HP buys a customer's assets and then leases them back for a specific period of time. It monetizes those assets and provides customers with a pool of cash, he said.
Rothman said sale-and-lease-back programs aren't new, but a desire to move to the cloud is spiking interest in them. "We've got a lot of CFOs asking about it now," he said.