Level 3 Communications, Inc. (NASDAQ:LVLT) has announced the launch of the Level 3 Content Analytics service, a new reporting platform for Content Delivery Network (CDN) customers that provides rich insight into traffic delivery patterns and Web site audiences. Content Analytics, a component of the Level 3 Media Portal, reports on the assets a Web site's audience is using, how they found the site, their geographic location and more (while protecting the privacy of the online audience; no personally identifiable information is reported).
Level 3's Content Analytics service - an interactive, rich Internet application - tracks up to 100,000 URLs per CDN caching property, a level of reporting that far exceeds today's standard industry practices. Content Analytics provides customers with significant flexibility to track assets using customer-defined "collections" that can be crafted to answer a wide variety of business and operational questions. It can be configured to work with customers' own content library structure and content publication workflow, giving access to data that would otherwise be difficult to capture.
"As increasing volumes of content gets distributed across the Internet, advanced reporting and analytics are playing a significant role in helping content owners manage their business," said David Vorhaus, senior analyst for the Yankee Group. "It's encouraging to see one of the top-tier CDN providers understand and address these evolving needs of its customers."
As online delivery becomes increasingly important to content publishers, there is an increased need for analytics to support key business decisions and policies. Both the depth and flexibility of tracking within Content Analytics is expected to provide a meaningful benefit to Level 3 CDN customers going forward.
"Level 3's Content Analytics service is about more than just bytes and hits, it's about delivering innovative analytical tools that our customers can use to manage and grow their businesses," said Peter Neill, senior vice president of Level 3's Content Markets Group. "We developed Content Analytics to allow CDN customers to get a clearer understanding of how their online content is being consumed. That knowledge can result in better Web site planning, better user experiences and, ultimately, the opportunity for our customers to monetize their Web site environments more successfully."
Leveraging one of the most-connected IP networks in the world and a full suite of CDN and broadcast-delivery technologies, Level 3 is uniquely positioned to provide true end-to-end solutions that enable content delivery from "creation to consumption." Level 3 brings a proven track record of media distribution services and serves the nation's top broadcast outlets and many of the Internet's top online properties.