Microsoft has made an ambitious pledge to be carbon neutral from 1 July, the start of its 2012 financial year. Chief operating officer (COO) Kevin Turner said the company will be “carbon neutral across all our direct operations including data centres, software development labs, air travel, and office buildings.” Turner promised a major effort to cut emissions. “For emissions not eliminated through efficiency measures, Microsoft will purchase renewable energy and carbon offsets,” he wrote in a blog post.
The company is setting up a system of internal incentives to drive the company’s green ambitions. Turner announced a plan to “infuse carbon awareness into every part of our business around the world. To achieve this goal, we have created an accountability model which will make every Microsoft business unit responsible for the carbon they generate.”