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OZ, NZ data centre investment on the rise ahead of carbon tax, emissions trading

Australian and New Zealand companies, like their counterparts in the Asia Pacific region, are becoming more aware of improvements in infrastructure options as they seek to gain traction with optimisation efforts - energy efficiency, lower costs, improved performance – particularly in light of the imminent introduction of the carbon tax in Australia and an emissions trading scheme in New Zealand.

Business leaders leaders and data centre personnel from Emerson Network Power’s extensive user base in Asia Pacific, were surveyed by Emerson in its 8th bi-annual Market Pulse Survey, and according to the company’s Australian and New Zealand managing director, John Simpson, the findings pointed to an improvement in data centre and critical infrastructure market sentiment and a marked increase in investment. “Companies are becoming more aware of the technologies that exist, and are more prepared to make the investment knowing they need to keep improving to stay competitive despite the ongoing turbulence in regional and global financial markets. “All forward-looking indices are now in positive territory, contrasting sharply with the downward trends indicated in the previous survey, published in October 2011.”

Source: IT Wire