Intel has set up the Intel Data Center Efficiency Award scheme. IT officers have until November 30 to enter their data centre from the EMEA region (Europe, the Middle East, and Africa) in the competition. In December, a jury of experts will then short-list five in data centres that they will then visit. In January of 2008, the winner will be announced, and in the spring Intel will publish case studies on best practices. In addition to publicity, the winner will receive free consulting from data centre experts to help increase efficiency even further.