Last month Apple unveiled that it plans to build both a massive fuel cell farm and a huge solar farm at its data centre in Maiden, North Carolina. Now, late last week, in a filing with the North Carolina Utilities Commission, Apple let loose a few more details about its fuel cell plans.
Energy-efficient power systems, server consolidation, and expanded use of virtualization are helping to drive down costs in higher education data centres, according to a new report. The report, "2012 Energy Efficient IT Report," released this week by CDW Government, showed that energy efficiency is having an impact on costs in college and university IT operations. Among higher education IT leaders surveyed for the study, 71% reported that green initiatives in their organizations have led to at least a 1% cost savings in their data centre operations.
Online auction giant eBay continues to seek ways to develop sustainable and efficient ways to power its data centres, with the news it has added a solar installation to a data centre in Utah. The announcement was made in a blog posting, which boasted that the solar panel deployment is eBay’s largest solar installation to date.
Microsoft has announced that it is planning to release details on a new technology that integrates the data centre with the power plant. Instead of distributing electricity, these plants distribute data, which becomes another form of energy. Microsoft has invested millions of dollars into research in this area, and has filed for a patent for a Data Plant.
Apple is battling claims by Greenpeace that it is the “dirtiest” of the technology giants for the second year in a row because of the way it powers its vast data centres, which deliver an array of services to iPhone and iPad owners. The environmental campaign group said in its annual report on internet firms that Apple relied on coal power for services such as iCloud and the voice-controlled “personal assistant", Siri, more than its rivals.
Landsvirkjun, Iceland’s national power company has announced its aim to power 1% of the European data centre industry with electricity from renewable hydroelectric and geothermal sources by the year 2020. The estimated electric energy needed to achieve this target is around 1.5 TWh, about 10% of the company´s current generation.
Central London colocation data centre City Lifeline is overhauling its electricity policy in order to run on 100% green electricity by July 2012. The move marks the company's latest milestone in the quest to become one of London's most environmentally friendly data centres. Green IT is clearly a focus for today's data centres, but it seems that practice is still lagging behind policy. A recent study by the Symantec Corporation found that while 97% of businesses were discussing green IT, only 45% had already implemented green IT projects.
Data centres consume approximately 1.5% of the world's energy and capacity in the industry continues to grow. The growth in demand and capacity is increasing data centres’ energy footprint and energy demand must be kept in check. According to Pike Research, the widespread adoption of energy-efficient data centre technologies and best practices could significantly limit greenhouse gas (GHG) emissions from data centres – 13% through 2016.
Telehouse, a leading provider of global data centres and managed ICT solutions, has announced that it's London Docklands data centre site, which houses the IT infrastructure of almost 500 major international organisations, now purchases 100% renewable energy from UK provider SmartestEnergy.