BROADGROUP AND GLOBERON ASIA FORM MARKETING ALLIANCE TO SUPPORT REGIONAL EXPANSION
The initiative is aimed at establishing a higher level of cooperation between the two firms, and to provide marketing support in each of their respective territories

London and Singapore, 9th April 2008 – BroadGroup, the consulting, publishing and events company, and leading international IT Training company Globeron, headquartered in Singapore, have agreed to form a strategic marketing alliance, the first of several new cooperative sales and marketing alliances aimed at further enhancing the company's market presence in Europe and Asia. The initiative is aimed at establishing a higher level of cooperation between the two firms, and to provide marketing support in each of their respective territories.

Established in 2002, BroadGroup has achieved rapid recognition and growth through the delivery of quality research and insight in several niche and emerging areas of the telecommunications and technology sector using a unique services and practice mix.

Globeron has been led by Ronald van Kleunen since 2003, with an extensive background in designing IT/Service and Network infrastructures, services and operations including security, management and process layers, ranging from enterprise level environments, addressing scalability, security and IT service management.

The company provides the first worldwide training programmes for the Service Oriented Enterprise Professionals, and is a market leader in delivering professional certificate based courses for wireless professionals. It also offers specialist bootcamps covering Data Centre, Infrastructure, Process, Security and Management.

"This alliance is an important step for both companies," said Philip Low, BroadGroup CEO. "It demonstrates the virtually unlimited opportunities for new-product development and service enhancements made possible when two dynamic businesses work together. We're excited that we will be able to offer our customers in the telecoms, data centre and wireless communities a wider range of content, products, and services by working with Globeron. Furthermore, its presence in Asian markets will greatly support our expansion in the region.”

“We are leveraging the strengths of two fast growing companies, sharing content and building new products that, we believe, will be well-received by our customers globally”, commented Ronald van Kleunen, President of Globeron. “Undoubtedly BroadGroup’s knowledge and positioning across Europe and North Africa will accelerate the roll out of our products in these markets.”

The Data Centre and Service Oriented bootcamps will be launched across Europe, CEE and North Africa over the coming year, and in Asia, BroadGroup will be focused on the 2nd Data Centres Asia conference and expo which will be held in Singapore this autumn.

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